ATASOF AI
Growth Engine · Revenue Loss Calculator

How much of your ad spend is going to tire-kickers?

Most paid campaigns leak on the back end: leads come in, follow-up is slow, and the close rate stays low. Plug in your real ad numbers and see what tighter qualification and lower cost per lead would recover on the spend you already run.

Step 1

Tell us about your current ads

We use this for industry benchmarks behind the scenes.
$
Across Meta, Google, anywhere you run paid.
Form fills, calls, opt-ins. A rough estimate is fine.
How many actually convert into paying business.
$
Per closed customer, first transaction.

Numbers update live as you type. Hit calculate to lock the breakdown.

Estimated monthly ad revenue you're leaving on the table
$4,518/ month

Recoverable revenue from a higher close rate on your existing leads, plus a lower cost per lead on the same spend.

Estimated annual revenue gain$54k
ROAS today → projected1.92x → 2.82x
What a growth engine recovers
  • Current cost per lead$63
  • Current close rate on ad leads15.0%
  • Projected close rate with qualification18.8%
    Instant qualification in under 30 seconds. Sales only sees the real ones.
  • Gain from higher close rate$2,400
  • Gain from lower cost per lead$2,118
    Same spend at a ~15% lower cost per lead buys more qualified leads
How we estimate this+
  • ·We read your current close rate and cost per lead straight from the numbers you enter.
  • ·Lever 1: instant qualification and faster follow-up lift the close rate by a conservative 25% (relative), capped at 50% absolute.
  • ·Lever 2: tighter targeting trims cost per lead by 15%. The freed budget buys more leads at the new rate, closing at the improved close rate.
  • ·The two levers are added, not compounded, so we don't overstate the combined effect.

You could be losing somewhere in this range. This is a rough estimate built from industry studies and campaigns we have run, not an exact figure for your business. The only way to get a real number is to look at your actual data with you.

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