ATASOF AI
SMS Reactivation · Revenue Loss Calculator

How much is sitting dormant in your CRM?

Past customers who haven't been back are not gone, they're parked. Plug in the size of your list and see what one conversational reactivation sweep can realistically recover.

Step 1

Tell us about your contact list

We use this to estimate your reactivation rate, so you don't have to.
Patients, customers, leads. Your full database.
%
Most businesses sit at 40 to 60% dormant. Eyeball it.
$
What a returning customer spends when they come back.

Numbers update live as you type. Hit calculate to lock the breakdown.

Estimated recovery from one reactivation sweep
$30kone-time

Pick your industry above so we can ground this in a real reactivation rate.

What a reactivation deployment recovers
  • Dormant contacts in your list1,500
  • Customers reactivated (single sweep)75
    Pick your industry above to refine reactivation rate
  • Revenue recovered (single sweep)$30k
How we estimate this+
  • ·We take your total contacts and apply your dormant percentage to size the dormant list.
  • ·We assume a conservative 3 to 10% of dormant contacts book again from one well-run sweep, set by your industry.
  • ·Reactivated customers multiply by your average customer value for the recovered revenue.
  • ·This is a single sweep. We do not stack lifetime value or repeat cycles into the headline figure.

You could be losing somewhere in this range. This is a rough estimate built from industry studies and campaigns we have run, not an exact figure for your business. The only way to get a real number is to look at your actual data with you.

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