Website Rebuilds · Revenue Loss Calculator

How much revenue is your current site costing you?

Answer a few questions about your current site. We estimate the gap between the rate it likely converts at today and what a conversion-first rebuild can realistically reach, then turn that gap into revenue.

Step 1

Tell us about your current site

We use this to estimate your typical conversion and close rates, so you don't have to.
From Google Analytics, or a rough estimate.
$
What one new customer is worth on their first job.
Older sites tend to convert well below their industry's typical rate.
A way to catch a lead the moment they land.
Loads quickly and works cleanly on a phone.

Numbers update live as you answer. Hit calculate to lock the breakdown.

Estimated monthly revenue your site is leaving on the table
$3,600/ month

Pick your industry above so we can ground the estimate in real benchmarks.

Estimated annual revenue at risk$43k
The conversion gap
  • Likely conversion rate today2.0%
    Based on your industry baseline
  • Realistic rate after a rebuild2.6%
  • Extra leads / month from the gap18
  • Extra customers / month5
    Pick your industry above to refine close rate
  • Monthly revenue gain$3,600
How we estimate this+
  • ·We start from a typical conversion rate for your industry (around 2.0% of visitors becoming leads).
  • ·A site built before 2018 carries a 40% lower baseline, 2018 to 2021 a 20% lower one. Recent sites get no age penalty.
  • ·No chatbot or instant capture lowers the rate a further 20%. A site that is not mobile-fast lowers it a further 30%.
  • ·The achievable rate is held to roughly 1.3x your industry baseline, capped at 6.0%. We do not assume a miracle.
  • ·Extra leads close at your industry's typical close rate, then multiply by your average customer value.

You could be losing somewhere in this range. This is a rough estimate built from industry studies and rebuilds we have run, not an exact figure for your business. The only way to get a real number is to look at your actual data with you.

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